Healthcare

Health is by far the largest area of policy devolved to the Scottish government. It accounts for almost one third of all public spending under the control of the SNP-led administration, and falls under the Ministerial responsibilities of Nicola Sturgeon MSP, Cabinet Secretary for Health and Wellbeing. Caledonia’s healthcare division is led by Associate Lynda Gauld.

Our highly experienced team have the potential to work with clients in all areas of corporate and product positioning; across the full range of stakeholders and opinion formers, including healthcare, public relations, medical educational needs and strategic planning, as well as advocacy relations and issues and crisis management.

Our dedicated healthcare services include:

1. Communications planning for every stage of the pharmaceutical brand lifecycle
2. NHS and public affairs programme management
3. Media relations campaigns
4. Professional and patient - advocacy relations
5. Strategic planning and message development
6. Leadership and management development
7. Issues and crisis management and counsel
8. Performance management and talent management
9. Corporate reputation
10. Corporate social responsibility
11. Health policy planning and communications
12. Issues management
13. Corporate communications