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Health is by far the largest area of policy devolved to the Scottish government.
It accounts for almost one-third of all public spending under the control of the SNP-led administration and falls under the
Ministerial responsibilities of Nicola Sturgeon MSP, Cabinet Secretary for Health and Wellbeing.
Caledonia Consulting's
healthcare work is led by Euan Robson a former Scottish Government minister and party health spokesperson.
Our highly experienced team has the potential to work with clients in all areas of corporate and product positioning; across
the full range of stakeholders and opinion formers, including healthcare, public relations, medical educational needs and
strategic planning, as well as advocacy relations and issues and crisis management.
Our dedicated healthcare services
include:
- Communications planning for every stage of the pharmaceutical
brand life cycle
- NHS and public affairs programme management
- Media
relations campaigns
- Professional and patient - advocacy relations
- Strategic
planning and message development
- Leadership and management development
- Issues and crisis management and counsel
- Performance management and talent management
- Corporate reputation
- Corporate social responsibility
- Health
policy planning and communications
- Issues management
- Corporate
communications
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